Supporting the Makers, Protecting the Buyers
An end to end solutions for objective verification of handmade products leveraging blockchain and artificial intelligence
What is HastkalaPramanak?
HastKala Pramanak is a service dedicated to promoting and authenticating handmade products, particularly from the handloom and handicraft industry in India.
Why HastkalaPramanak?
Counterfeit Products
The market is flooded with counterfeit products that are falsely marketed as handmade or handloom, deceiving buyers and undermining the authenticity of genuine artisans' work. HastKala Pramanak helps combat this issue by providing a reliable and objective verification system.
Protecting Artisans
Authentic artisans who dedicate their skills and craftsmanship to create handmade products often face unfair competition from mass- produced, powerloom-blended goods. HastKala Pramanak supports artisans by establishing a transparent system that verifies and promotes genuine handmade products, ensuring they receive due recognition and fair value for their work.
Buyer Trust
In the absence of a reliable authentication system, buyers find it challenging to differentiate between genuine handmade products and counterfeit or powerloom-blended ones. HastKala Pramanak instills buyer confidence by offering an easy and trustworthy way to verify the authenticity of handmade products before making a purchase.
Cultural Heritage Preservation
India's rich cultural heritage is closely tied to its handloom and handicraft traditions. By promoting and preserving genuine handmade products, HastKala Pramanak plays a vital role in safeguarding these cultural treasures for future generations and sustaining the livelihoods of artisans and weavers.
Sustainable Consumption
Supporting handmade products encourages sustainable consumption practices by valuing craftsmanship, promoting local artisans, and reducing the demand for mass-produced goods. HastKala Pramanak aligns with the growing global movement towards ethical and sustainable consumer choices.
Counterfeit Products
The market is flooded with counterfeit products that are falsely marketed as handmade or handloom, deceiving buyers and undermining the authenticity of genuine artisans' work. HastKala Pramanak helps combat this issue by providing a reliable and objective verification system.
Protecting Artisans
Authentic artisans who dedicate their skills and craftsmanship to create handmade products often face unfair competition from mass- produced, powerloom-blended goods. HastKala Pramanak supports artisans by establishing a transparent system that verifies and promotes genuine handmade products, ensuring they receive due recognition and fair value for their work.
Buyer Trust
In the absence of a reliable authentication system, buyers find it challenging to differentiate between genuine handmade products and counterfeit or powerloom-blended ones. HastKala Pramanak instills buyer confidence by offering an easy and trustworthy way to verify the authenticity of handmade products before making a purchase.
Cultural Heritage Preservation
India's rich cultural heritage is closely tied to its handloom and handicraft traditions. By promoting and preserving genuine handmade products, HastKala Pramanak plays a vital role in safeguarding these cultural treasures for future generations and sustaining the livelihoods of artisans and weavers.
Sustainable Consumption
Supporting handmade products encourages sustainable consumption practices by valuing craftsmanship, promoting local artisans, and reducing the demand for mass-produced goods. HastKala Pramanak aligns with the growing global movement towards ethical and sustainable consumer choices.
Metrics
1500+
Number of individuals who have utilized HastKalaPramanak's product verification services, reflecting its growing popularity among consumers seeking genuine handmade products and supporting the preservation of traditional crafts.
500+
HastKalaPramanak has authenticated a diverse range of handmade products, totaling [insert number] across various categories such as textiles, handicrafts, and artisanal goods.
10+
Number of organizations, brands, and designers have adopted HastKalaPramanak to ensure the authenticity and traceability of their handmade products, demonstrating its widespread adoption within the industry
10+ countries
The number of countries in which users have utilized our services, reflecting the extent of our international presence and the geographic diversity of our user base
Impact on stakeholders
Policy makers
Counterfeit sold worldwide
Counterfeit sold in India
Counterfeit sold worldwide
Counterfeits sold in handlooms
Artisans
Weavers
Women weavers
End users
Buyers wants a authenticity certificate
Sellers don’t give authenticity undertaking
Benefits to stakeholders
Consumer
- Authentic Products
- Transparency and Trust
- Enhanced Resale Value
- Protection against Counterfeit Products
Protecting Designers
- Streamlined Order Management
- Protection of Exclusive Designs
- Enhanced Authenticity for Customers
Artisan
- Centralised Product Information
- Increased Visibility and Promotion
- Market Access and Reach
- Support and Networking
Policy Makers
- Accurate Product Count
- Fraud Reduction
- Data for Policy Making
- Informed Decision-Making
Consumer
- Authentic Products
- Transparency and Trust
- Enhanced Resale Value
- Protection against Counterfeit Products
Protecting Designers
- Streamlined Order Management
- Protection of Exclusive Designs
- Enhanced Authenticity for Customers
Artisan
- Centralised Product Information
- Increased Visibility and Promotion
- Market Access and Reach
- Support and Networking
Policy Makers
- Accurate Product Count
- Fraud Reduction
- Data for Policy Making
- Informed Decision-Making
How to Use
Step1: Find product tag
Step2: Tap NFC enabled phone
Step3: Objectively verify your product
Step4: Experience the product journey
- Quick links
- Impact
- Benifits
- About Us
- Important links
- Terms of services
- Privacy Policy
- Support
- Contact Us
kunal@hastkalapramanak.in
+91 8935017347
19th Main Rd, Vanganahalli, Sector 4, HSR Layout, Bengaluru, Karnataka 560102
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