Supporting the Makers, Protecting the Buyers

An end to end solutions for objective verification of handmade products leveraging blockchain and artificial intelligence

What is HastkalaPramanak?

HastKala Pramanak is a service dedicated to promoting and authenticating handmade products, particularly from the handloom and handicraft industry in India.

Enhanced visibility
Objective verification of product
Enhanced visibility
Enhanced transparency and data integrity with blockchain
Enhanced visibility
Unique digital identity
Enhanced visibility
Fraud detection with AI
Enhanced visibility
Trace product journey
Enhanced visibility
Enhanced visibility of creator
Enhanced visibility
Buy genuine products with confidence
Enhanced visibility
No need of an App
Enhanced visibility
Safe guards IPR of creators

Why HastkalaPramanak?

why hastakala

Counterfeit Products

The market is flooded with counterfeit products that are falsely marketed as handmade or handloom, deceiving buyers and undermining the authenticity of genuine artisans' work. HastKala Pramanak helps combat this issue by providing a reliable and objective verification system.

Protecting Artisans

Authentic artisans who dedicate their skills and craftsmanship to create handmade products often face unfair competition from mass- produced, powerloom-blended goods. HastKala Pramanak supports artisans by establishing a transparent system that verifies and promotes genuine handmade products, ensuring they receive due recognition and fair value for their work.

why hastakala
why hastakala

Buyer Trust

In the absence of a reliable authentication system, buyers find it challenging to differentiate between genuine handmade products and counterfeit or powerloom-blended ones. HastKala Pramanak instills buyer confidence by offering an easy and trustworthy way to verify the authenticity of handmade products before making a purchase.

Cultural Heritage Preservation

India's rich cultural heritage is closely tied to its handloom and handicraft traditions. By promoting and preserving genuine handmade products, HastKala Pramanak plays a vital role in safeguarding these cultural treasures for future generations and sustaining the livelihoods of artisans and weavers.

why hastakala

Sustainable Consumption

Supporting handmade products encourages sustainable consumption practices by valuing craftsmanship, promoting local artisans, and reducing the demand for mass-produced goods. HastKala Pramanak aligns with the growing global movement towards ethical and sustainable consumer choices.

Counterfeit Products

The market is flooded with counterfeit products that are falsely marketed as handmade or handloom, deceiving buyers and undermining the authenticity of genuine artisans' work. HastKala Pramanak helps combat this issue by providing a reliable and objective verification system.

why hastakala

Protecting Artisans

Authentic artisans who dedicate their skills and craftsmanship to create handmade products often face unfair competition from mass- produced, powerloom-blended goods. HastKala Pramanak supports artisans by establishing a transparent system that verifies and promotes genuine handmade products, ensuring they receive due recognition and fair value for their work.

why hastakala

Buyer Trust

In the absence of a reliable authentication system, buyers find it challenging to differentiate between genuine handmade products and counterfeit or powerloom-blended ones. HastKala Pramanak instills buyer confidence by offering an easy and trustworthy way to verify the authenticity of handmade products before making a purchase.

why hastakala

Cultural Heritage Preservation

India's rich cultural heritage is closely tied to its handloom and handicraft traditions. By promoting and preserving genuine handmade products, HastKala Pramanak plays a vital role in safeguarding these cultural treasures for future generations and sustaining the livelihoods of artisans and weavers.

why hastakala

Sustainable Consumption

Supporting handmade products encourages sustainable consumption practices by valuing craftsmanship, promoting local artisans, and reducing the demand for mass-produced goods. HastKala Pramanak aligns with the growing global movement towards ethical and sustainable consumer choices.

why hastakala

Metrics

Consumer Adoption

1500+

Number of individuals who have utilized HastKalaPramanak's product verification services, reflecting its growing popularity among consumers seeking genuine handmade products and supporting the preservation of traditional crafts.

Number of Products Verified

500+

HastKalaPramanak has authenticated a diverse range of handmade products, totaling [insert number] across various categories such as textiles, handicrafts, and artisanal goods.

User Base

10+

Number of organizations, brands, and designers have adopted HastKalaPramanak to ensure the authenticity and traceability of their handmade products, demonstrating its widespread adoption within the industry

Global Reach

10+ countries

The number of countries in which users have utilized our services, reflecting the extent of our international presence and the geographic diversity of our user base

Impact on stakeholders

Policy makers

₹ 2 Tn

Counterfeit sold worldwide

₹ 0.1 Tn

Counterfeit sold in India

33 Bn

Counterfeit sold worldwide

5 Bn

Counterfeits sold in handlooms

Tn = Trillion and Bn = Billlion

Artisans

1.4 Lac

Weavers

1.0 Lac

Women weavers

End users

4 %

Buyers wants a authenticity certificate

4 %

Sellers don’t give authenticity undertaking

Benefits to stakeholders

Consumer

  • Authentic Products
  • Transparency and Trust
  • Enhanced Resale Value
  • Protection against Counterfeit Products

Protecting Designers

  • Streamlined Order Management
  • Protection of Exclusive Designs
  • Enhanced Authenticity for Customers

Artisan

  • Centralised Product Information
  • Increased Visibility and Promotion
  • Market Access and Reach
  • Support and Networking

Policy Makers

  • Accurate Product Count
  • Fraud Reduction
  • Data for Policy Making
  • Informed Decision-Making

Consumer

  • Authentic Products
  • Transparency and Trust
  • Enhanced Resale Value
  • Protection against Counterfeit Products

Protecting Designers

  • Streamlined Order Management
  • Protection of Exclusive Designs
  • Enhanced Authenticity for Customers

Artisan

  • Centralised Product Information
  • Increased Visibility and Promotion
  • Market Access and Reach
  • Support and Networking

Policy Makers

  • Accurate Product Count
  • Fraud Reduction
  • Data for Policy Making
  • Informed Decision-Making

How to Use